It’s that time of year again!
Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you grow your business.
Also gain access to the latest insights and trends that are shaping the future of the industry. Register for the keynote live stream here. We’ll also make a recording available after the live stream for advertisers in other time zones.
Savvy businesses review every step of the customer journey to ensure they are delivering the best experience and to find ways to offer more value. Today, we’re releasing two new features that will make it easier for you to improve each of those steps with the help of Google Optimize and Optimize 360.
AdWords integration: Find the best landing page
Marketers spend a lot of time optimizing their Search Ads to find the right message that brings the most customers to their site. But that’s just half the equation: Sales also depend on what happens once people reach the site. The Optimize and AdWords integration we announced in May gives marketers an easy way to change and test the landing pages related to their AdWords ads. This integration is now available in beta for anyone to try. If you’re already an Optimize user, just enable Google Optimize account linking in your AdWords account. (See the instructions in step 2 of our Help Center article.) Then you can create your first landing page test in minutes.
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